Preppy, heritage inspired street fashion is as popular now as it has ever been. New York based labels like Ovadia & Sons make sure that does not change anytime soon.
In the melting pot that is NYC twin brothers Ariel & Shimon Ovadia grew up appreciating hip-hop and rock and roll as well as sports and graffiti. Sharing a love for fashion, the Ovadia Bros decided to launch their own clothing brand in 2010, paying homage to their father who started his own wholesale children’s clothing company in the 80s after moving his family from Jerusalem to the Big Apple.
Today Ovadia & Sons is a popular street fashion brand that features timeless looks and is considered a bridge between high end designer clothing and wearable everyday streetwear. Each collection reflects and captures the energy, style and vibe of New York City, incorporating influences from different areas, the five boroughs, with a common thread of style and attitude.