Born and Raised in Chi-Town

Chicago. Home of Don C. Home of the Chicago Bulls. The Windy City, where His Airness made his name.

Over the last few years, Don C has partnered up with Nike and the Jordan Brand for several times and the results have always been highly cherished releases. From Air Jordan 2 models to his famous Just Don shorts up to his luxurious AF100 design of last November, the Chicago native has created sought-after pieces in the world of sneakers and streetwear.

He definitely has come a long way – born and raised in Chicago, the designer sits now with none other than Kanye West and Virgil Abloh first row at every relevant fashion show. Chicago, Don C‘s and Jordan Brand‘s hometown, has always played a crucial part in his life and design ideas.

For the next collaborative chapter, it goes without saying that Don C pays homage to his beloved city. Loyal to Chicago, the sneaker has Don‘s youth and his love for his hometown all over it.


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JORDAN LEGACY 312 'LAKERS'

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Air Jordan Legacy 312 'Lakers'
121,95 £
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JORDAN LEGACY 312

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Air Jordan Legacy 312
121,95 £
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Air Jordan Legacy 312 'Medicine Ball'
144,95 £
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Air Jordan Legacy 312 'Hot Lava'
144,95 £
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Air Jordan Legacy 312 'Billy Hoyle'
144,95 £

A Fusion Of 1980s Classics

This summer, Don C is getting his own silhouette with Jordan brand: the Legacy 312, a hybrid shoe of the most popular Jordan Classics.

As a nod to the Chicago area code, the name of the brandnew sneaker features the „312“. The innovative design combines signature elements of three famous silhouettes: the Air Jordan 1, Air Jordan 3, and the Nike Air Alpha Force Low, briefly worn by MJ in 1988.

As Don C calls the Air Jordan 3 the „foundation of the brand“, he chose that specific model to represent the sole while implementing iconic prints, colorways and details.

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Legacy

The Jordan Legacy 312 seamlessly blends three historic basketball shoes into one cohesive fresh model. For the upper, the design team began with the most iconic sneaker ever released, the Air Jordan 1.

Toe box, side paneling and the ankle collar are all directly taken from the OG Jordan. For his brandnew 312 silhouette, Don C chose to adapt elements from the AJ3 as well.

The famous heel tab and sole are added for a nice retro look while the sneaker also features the first ever visible Airbag on a Jordan shoe. Finally, the midfoot strap from the Nike Air Alpha Force Low is placed on top of the toe box for superior lockdown.

Resembling the Nike Air Revolution, the Jordan Legacy 312 features probably the best key elements of the best Js and Nikes. Wings logo, Jumpman heel, Nike strap and Just Don branded tongue tab round off the mixed & matched sneaker. A true legacy.

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